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    roslynunderwood
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    <p class=”mol-para-with-font”>Supermarket multi-buys and special offers are driving the obesity crisis, experts have warned.</p><p class=”mol-para-with-font”>The discounts and deals boost the amount of junk food consumers buy while cutting their purchases of fruit and vegetables, they said.</p><p class=”mol-para-with-font”>Nearly a third of the food and drink in trolleys is bought under various promotions such as buy-one-get-one-free, according to a study of the shopping habits of more than 16,000 people.</p><div class=”artSplitter mol-img-group” style=”style”> <div class=”mol-img”> <div class=”image-wrap”> Consumers who favour deals choose nearly a third fewer fruit products and a quarter fewer vegetables, items which are usually not on promotion </div> <noscript> Consumers who favour deals choose nearly a third fewer fruit products and a quarter fewer vegetables, items which are usually not on promotion </noscript> </div> <p class=”imageCaption”>Consumers who favour deals choose nearly a third fewer fruit products and a quarter fewer vegetables, items which are usually not on promotion</p></div><p class=”mol-para-with-font”>It found that consumers who buy the most food this way are 54 per cent more likely to be obese than those who shun promotions.</p><p class=”mol-para-with-font”>Shoppers who opt for lots of special offers also buy a fifth more unhealthy food and drink, regarded as being high in fat, sugar or salt.</p><p class=”mol-para-with-font”>The research by Cancer Research UK found that a promotion-loving family with two adults and two children buys an extra 11 unhealthy items per month.</p><p class=”mol-para-with-font”>Bargain-lovers also buy more sugary items and fewer with fibre than low promotional shoppers.</p><p class=”mol-para-with-font”>Consumers who favour deals choose nearly a third fewer fruit products and a quarter fewer vegetables, items which are usually not on promotion.</p><p class=”mol-para-with-font”>The report found that nearly half of chocolate, crisps, popcorn and savoury snacks bought in supermarkets have been discounted or promoted in some way.</p><div><div data-track-module=”am-related_carousel^related_carousel” data-track-selector=”.rotator-panels a:not([class*=external])” data-dm-rotator-rotate=”false” data-track-pos=”static” data-preferred-shared-network-enabled=”” data-dm-rotator-auto-init=”” id=”p-20″ class=”related-carousel with-fb-or-tw health half” data-dm-rotator-active-class=”active” data-dm-rotator-page-count=”1.0″ data-dm-social-article-auto-init=”” data-dm-rotator-page-size=”1″> <div class=”rotator bdrcc”> <div class=”rotator-title”> <h2>RELATED ARTICLES</h2> <ul class=”rotator-pages link-xocc”> <li class=”rotator-prev”>Previous

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    </div> </div><div class=”artSplitter mol-img-group” style=”style”> <div class=”mol-img” style=”height: auto;”> <div class=”image-wrap”> Shoppers who opt for lots of special offers also buy a fifth more unhealthy food and drink, regarded as being high in fat, sugar or salt </div> <noscript> Shoppers who opt for lots of special offers also buy a fifth more unhealthy food and drink, regarded as being high in fat, sugar or salt </noscript> </div> <p class=”imageCaption”>Shoppers who opt for lots of special offers also buy a fifth more unhealthy food and drink, regarded as being high in fat, sugar or salt</p></div><p class=”mol-para-with-font”>Income did not affect how many promotions consumers bought with similar trends seen across all demographic groups.</p><p class=”mol-para-with-font”>‘High promotional shoppers buy more from typically less healthy food categories like cakes, confectionery, crisps, sugary drinks and puddings,’ said the report.</p><p class=”mol-para-with-font”>‘This is at the expense of foods in healthier categories such as fruit, vegetables and unsweetened yoghurts.'</p><p class=”mol-para-with-font”>Being overweight or obese is linked to 13 types of cancer, including breast and bowel, and is the second leading preventable cause of the disease after smoking.</p><p class=”mol-para-with-font”>These problems are a factor in around 6 per cent of cancer cases in the UK and are predicted to overtake smoking as the leading cause of the disease in women in around 25 years.</p><p class=”mol-para-with-font”>‘Promotional items offer people a wealth of tempting yet unhealthy food and drink choices,’ said Professor diabetes medications novolog Linda Bauld, Cancer Research UK’s prevention expert.</p><p class=”mol-para-with-font”>‘With cut-price deals on things like chocolate, biscuits, cakes and fizzy drinks, it’s no surprise that people who buy more on promotion have a greater likelihood of being obese.</p><p class=”mol-para-with-font”>‘With young children frequently being the ones who suffer from the effects of these purchases, introducing restrictions is important for their future health.'</p><p class=”mol-para-with-font”>The Government is consulting on plans to reduce supermarkets’ power to promote junk food.</p><p class=”mol-para-with-font”>Proposals including banning displays of sweets at checkouts and banning buy-one-get-one-free and multi-buy deals.

    Ministers also want to ban junk food adverts on television and online before 9pm.</p><p class=”mol-para-with-font”>Tim Rycroft, of the Food and Drink Federation, said the plans were ‘insulting’ when the Government wanted firms to prioritise planning for a No Deal Brexit.</p><p class=”mol-para-with-font”>‘Food and drink companies are battling to ensure the nation is fed,’ he said last week.</p><p class=”mol-para-with-font”>Andrew Opie, director of food and sustainability at the British Retail Consortium, said: ‘Retailers have led the way in tackling obesity through clear labelling, healthier choices and improving the nutritional balance of products.

    <u>The sector is looking closely at the Government consultation.’ </p></div></u>
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